The reason is because they are not following the right steps and doing the necessary promotional steps they are supposed to do. I wouldn't like you to fall in the category of 'Low Adsense Earners' so I drafted this article to teach you all the necessary things you need to do to grow your Google Adsense earnings and start smiling to the bank.$_$
I know that you might have been thinking before that you would never be able to earn good money from your blog, I advice you erase that thought from your mind right now. Once you have a blog, your chance of making money online is already high as long as you have the right information and the correct steps to follow.
When the likes of Linda Ikeji, Seun Osewa, Joel comm, Akin Alabi, Uche Eze etc. started, they never thought they would get to where they are today. So anybody can actually get there, including you.
Having heard all the stories of those earning big, how do you increase your own chances of making it with Google Adsense?
You need to do the following:
1. Increase your traffic
You must have noticed that one thing is common to the three persons we used as our case studies – TRAFFIC. All the three sites mentioned here have traffic of at least 5M views per month.
So to stand a chance, you must improve your site traffic. You may not be able to drive 5M people to your site, but at least you can do something to improve the current situation, everybody started from getting a few hundred pageviews daily and then it grew to thousands and then millions.
You can do this by using social media like Facebook, Twitter, Google+, Youtube, Pinterest, etc. to increase the amount to traffic that comes to your site. Become more active and more purposeful with social media and your traffic would improve and then you'll make sweet $$$$$$.
2. Quality Content
“Content is King”. I am sure you have heard that slogan before.
Why do you think people flock to, Techcrunch, Linda Ikeji's blog, Gidiexclusive, Nairaland, Technorati, forbes, etc in their millions?
There is simply quality content that keeps them engaged. When the quality of content you have on your site improves, more readers would be attracted and more sites would naturally link to the blog and recommend your blog to their users.
3. Ad Positioning
The position of the ad on your blog matters a lot.
Most visitors to your blog have their eyes on the right sidebar and top panel. So why place your Adsense ad block in the left sidebar or below the comment box where they would hardly be seen by anyone.
To increase the chances of earning more from Adsense, place your Adsense aad block on the right sidebar, top panel and inside your content.
4. Improve your Page rank
Have you not noticed that people tend to migrate toward blogs with Google Page rank of 3 and above? Why do they do that? It is because we are all selfish.
Everybody is looking for where to get some form of benefit or advantage. So, they see the higher PR blogs as a place to get link juice from comments, guest article submission, backlink building, etc.
Apart from improving your Google page rank, you should also put in more efforts to improve your Alexa rank too. Advertisers favour sites with Alexa rank that is below 200,000. Do some link building by leaving meaningful comments on blogs related to the topic of your own blog leaving a link back to your site and you'll see how your page rank will drastically increase. Also continue doing Social Bookmarking like I explained in one of my previous mails.
If you get these two right, tendency is that more readers would come and that would eventually convert into higher Google Adsense Ad revenue.
5. Enable Commentluv or Google+ Comments
Blogs with commentluv enabled are attracting more visits, more comments and more interactions these days. It might slightly dilute your PR but it would bring more traffic and increase your revenue in the process. It is a matter of making a choice as to what you want, between SEO and revenue.
If you activate Google+ comments on your blog, you will likely get more traffic from Google+, which in turn will lead to increase in the money you make from Adsense.
6. Involve your friends
Sometimes you may not be able to fight the battle alone; you need the involvement of friends. You have to build relationship with fellow bloggers in the same niche with you.
Each time you publish a new post, send them the link to share with their social circles. You can leverage on this to increase your traffic and trust.
Personally, I love building relationships with other bloggers, so we can exchange links on our blogs and promote ourselves to earn more revenue from Adsense.
In order to increase your chances of earning big with your Google Adsense Ad, try to implement the recommendations above. Once this is rightly done, you will notice an increase in your Adsense revenue in the next couple of weeks.

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