THE BUZ SUCCESS

Six Strategies for getting BREAKTHROUGHS in YOUR Business

Wealth.... Quality of Life.... Satisfaction... Fun....
Are you?
* Getting all you want from your enterprise?
* Progressing in your professional practice as much as you desire?
* Satisfied that your job/career gives you everything you want?

Many of the CEOs, business owners, entrepreneurs and professionals that I coach have come to me
because of that feeling that "there must be more than this". Most are successful, yet have the feeling
that they are working harder and are less satisfied. Many were trying to develop a balance between
their personal and professional lives.
If you're having these feelings, join the club. A gap exists between expectations and the reality of
the workplace today. While business people generally expect they will take more time off and
worry less about money as their business grows, they currently work long hours, spend little time
with family and suffer from dangerously high levels of stress. These are the challenges of working
in a time of transition.
The bad news is there is a great gulf to bridge between reality and expectations. The good news?
There are ways both individuals and corporations can change to improve both workplace quality
and the level of productivity.
What are the possibilities? How would you like to just leap over the mundane, step-by-step
progress you have been making? You do not have to settle for incremental improvements. You
CAN achieve extraordinary breakthroughs in your business and personal life if you know how.
Interestingly, YOU already have the answers for more success! They are just locked away inside
you. Unlock the creative power inside you and focus it on turning your dreams into reality.
In my fourteen years of coaching and training, I've observed how successful business people "break
through" existing boundaries and move their business and their lives to a higher level. I have
identified six aspects of the enterprise where it's possible to achieve these breakthroughs.
To get breakthroughs, CEOs, business owners, entrepreneurs and professionals must systematically
examine and develop the six integrated principles of success. These Breakthrough Strategies are:

Develop a compelling STRATEGIC VISION:

This is the process of surfacing and clarifying the areas of significance to you and your business.
You will establish meaningful goals in each of these areas. This assures that you stay focused on
the outcomes you desire.
In times of great change and ambiguity, how do you set meaningful goals? And how do you keep
your business moving forward and on target? This is what strategic thinking is all about. For this
breakthrough strategy, identify the 8 or 10 key areas that are important and essential for your
business and your personal life - cash flow, customers, employees, family, friends, spiritual growth,
health and so on. Write them down.
In each of these areas, develop a crystal clear vision of where you are going with this. What's
possible? What does it look like when you're living up to your best expectations in each of these
areas? Describe as best you can, in writing, what it looks like and what it feels like when you have
reached the point in each of your key result areas where you are happy with each. This represents a
picture of your future, as you prefer it to be.
These processes have been designed to take advantage of the way your mind actually learns and the
way entrepreneurs actually work. With clear purpose and direction, your efforts will be laserfocused
on the results you want.

Take meaningful TACTICAL ACTION:

These processes ensure that your actions and decisions are aligned with your values and vision.
You will set critical milestones, success yardsticks and key tracking indicators so you will achieve
your goals faster and easier.
To be goal directed, you need goals. Set aside a couple of hours this week to contemplate your 3 or
4 or 5 major business goals for the remainder of the year. Don't get hung up on the small stuff.
Look beyond today and this week and this month. Picture yourself on December 31 reflecting on
the significant accomplishments of the year. What will have had to happen to make you happy with
your progress, professionally and personally?
Don't forget to include your personal goals in here. They may be family related and growth related
(preferably both). When your monthly goals are in sync with your long-term goals, and your daily
activities are leading toward your monthly goals, you achieve "Goal Congruence".

Enjoy an unparalleled QUALITY OF LIFE:

In our high-demand, knowledge-based economy, issues such as free time, happiness, satisfaction
and peace of mind are not just nice-to-have. These things are crucial to your ability to operate an
enterprise at peak effectiveness.
The emergence of creativity, ideas, and information as our most valuable resources, and the
pervasiveness of the global, 24-hour business world have changed our concept of "time equals
money". Now, it's "results equals money". And we all know that more time at the office does not
mean more results. In fact, it often means fewer results and more mistakes.

What's the answer? The solution is to take time away from your business. Free time makes you
sharper. Free time provides the rejuvenation you need to restore your confidence and sense of wellbeing.
You come back from time off with a new perspective, a higher energy level, increased
creativity, and often, a breakthrough idea. Take one vacation a year, get one break-through. Take
two vacations, get two breakthroughs. Take three, get three.
Getting and keeping a superlative quality of life is best done systematically, not just when
convenient. By consciously attending to the balance in your life, you can create a rich quality of life
most people only dream of ever having.

How to take advantage of LEVERAGING:

Here, you will regularly examine the results you get from the investment of your time and money.
Leverage to produce high-impact results is attained through support people, automation, outside
specialists, smart delegation and shrewdly managed priorities. Many entrepreneurs are still
operating under the mistaken belief that results are in direct proportion to how hard they work.
This is why it's so important to make wise decisions about how you invest time and energy. Why
do you feel that there's more to do than you can possibly do? Because there IS more to do than you
can possibly do. You must make choices. Often very difficult choices.
It is imperative that you are doing the right things, every bit as much as doing things right. You've
heard of the 80/20 rule -- 20 percent of all activities will produce 80 percent of the meaningful
results.
What are your 20 percent? What are the handful of activities that produce the results that you want,
that will make a difference, that will take you in the direction you wish to go?
Remember, you are rewarded only for results.

Building and strengthening your STRATEGIC RELATIONSHIPS:

Inevitably, the largest share of your income flows from a relatively small number of key economic
relationships, generally your top clients and referral sources. Identify these special relationships
that require nurturing and create action plans around retention and developing maximum potential
from each.
Truly effective business people succeed because they are genuinely curious and concerned about
people in general - and customers in particular. Their desire to understand the customer takes
priority over their desire to sell their products and services. The delightful irony, of course, is that
the very reason they are successful at selling is because they have made their desire to sell a
secondary issue. The primary issue is the relationship they have with their customer.
In too many cases, entrepreneurs focus on current transactions rather than relationships that will
sustain and grow the business over the long run.

Committing to LEARNING AND CONSTANT IMPROVEMENT:

When you are proactive about learning and improving instead of just letting it happen, you
accelerate your capabilities, expand insight and experience startling advances in your thinking.
Effective learning must be conscious vs. unconscious, active not reactive. It must be something you
seek, not just "let it happen". If learning ability is not conscious, it can't be improved. It just
becomes "another habit" without effective application to the circumstances in our business (and
personal) lives. Most of us already spend too much of our day "doing things."
How do you become a good learner, and subsequently, a good change master? The answer is
surprisingly simple. Become an active, conscious learner on a daily basis by creating a diary or log
of your most important daily experiences.
Set aside time daily to consciously learn from your experiences. You will discover a little-known
secret that will put you on a course to life-long, continuous learning and improvement.
Bottom line.... these Breakthrough Strategies provide a practical, systematic way to achieve
remarkable results. This approach, once mastered, becomes a habit that enables you to continue
your program of extraordinary accomplishments over the remaining course of your lifetime.
Here is how you get started. Pull out your appointment calendar and start blocking out three or four
hours each month where you can be uninterrupted (if you can not do this, you are in trouble
already). Use this quiet time to think seriously about your personal and professional life. Use the
Breakthrough Strategies as your guide.
In each planning session, focus on one or two of the Breakthrough Strategies, articulate the desired
end results, map the possibilities, and create an action plan for the coming three-month period.
Refer to this action plan as you plan your time each day or each week.
What can you expect to get out of using these Strategies? The benefits you experience from using
the Breakthrough Strategies will depend on the specific nature of your goals. The most common
results for entrepreneurs include:
* Significant increase in income
* A goal achievement process that works
* A more satisfying lifestyle and workstyle
* Elimination of non-productive activities in favor of value-adding activities that propel
you toward your goals
* A more predictable future
* Peace of mind and increased confidence in your ability to accomplish your goals even
faster and easier.
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